Bella Notes Newsletter: May 2007.

Bella Notes Newsletter: Green minute. Spring cleaning. Alo...

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Get the scoop...

The thermometer is rising and necklines are dropping. It's time to pack away the sweaters and scarves and stay cool in some of the season's hot styles. Bella is making it easy for you by offering 20% off of regular retail pricing on all of our scoop-neck and v-neck tees at www.bella.com. Get yours now... offer ends on Memorial Day!

Alo in the community

Alo was a proud sponsor of the 2007 Pat Tillman Run this April, continuing its support of local charities. Pat Tillman was a starting safety for the Arizona Cardinals and US Army soldier assigned to the second battalion of the 75th Ranger Regiment. He was on his second tour of duty in the middle-East when he was killed on April 22, 2004.

Pat Tillman's friends and family created Pat's Run as a way to celebrate Pat's passionate legacy while raising awareness and funding for the Pat Tillman Foundation. The Foundation was created following his death in April 2004. Its goal and mission is to carry forward Pat's legacy by inspiring people to make positive changes in themselves and in the world around them." There are two annual Pat Tillman Runs each year; one in Tempe, AZ, where Tillman attended Arizona State University, and one in his hometown San Jose, CA. Perry Ettinger, friend and former trainer of Tillman, conceptualized the event. He wanted it to be "something physical, outdoors, and open to all saying, 'With Pat's Run, people are motivated to exercise and do something positive for themselves, while honoring Pat's memory, sharing their stories and ultimately being an inspiration to others.'"

Alo's men's and women's long sleeve tees (styles M3002 & W3001) were the official tees for the San Jose race and the men's short sleeve color block tee (M1004) was the official Tempe race shirt, with proceeds benefiting the Foundation. Learn more about the Pat Tillman Foundation, Pat’s Run, and other ways to get involved at http://www.pattillmanfoundation.org/

Bella gets involved in PPAI

We're excited to have one of our own volunteering on the PPAI Advisory Board. As a board member for the Professional Development, Marketing Information & Research Committee and the Public Relations Committee, we will play a key role in helping PPAI better understand the needs and wants of the membership. Advisory councils are groups of industry professionals who share their views on topics of interest to the committees. Both Bella and PPAI members nationwide will benefit from this new partnership. PPAI membership offers many advantages to distributors, including Kinko's discounts, healthcare solutions and a vast support network. For information on membership click here.

Green Minute of the Month


The environment... it's on everyone's mind and we're all hearing about it every day. Alo and Bella are committed to the cause. As you read in last month's Bella Notes, we're taking steps to make our operations "greener" and we'd also like to pass on interesting information to you. The environmental movement is growing and it's something we'll all benefit from!

Earlier this month, News Corporation, a media company that owns 20th Century Fox along with hundreds of news stations, entertainment channels, and publications worldwide, announced their new Global Energy Initiatives. Their ultimate goal is to become 'carbon neutral' by 2010, which will be a great achievement considering the fact that for fiscal year 2006, News Corporation's carbon footprint is 641,150 tons of carbon dioxide equivalents and was measured across the 52 countries in which News Corp. has activities. Initiatives in place to attain this goal include replacing their vehicle fleets with hybrid cars, offering incentives to employees to purchase hybrids, entering agreements to purchase renewable energy and constructing a LEED-certified building on the Fox lot in LA. Read the full press release regarding News Corp.'s initiatives.

Spring Cleaning

It's that time again... we're all digging through our closets and cupboards and un-cluttering our lives. While you're cleaning the house, don't forget to help keep the planet clean, too. Take a few minutes to separate out the re-usable and recyclable items you're getting rid of. Gather all of last season's must-haves from your wardrobe and give them new life by donating them to a shelter, Goodwill, or the Salvation Army. Same goes for household items. If it's just something that needs to be thrown out, make sure it can't be recycled before tossing into the trash. It only takes a few extra minutes to make a big difference!

Bella sample packs on SALE!

If you haven't already purchased your "New for 2007" sample pack, you're missing out! This sample pack has 8 new 2007 styles and is a great addition to any showroom! The pack consists of samples from our Bella ladies and Bella Girl lines, including great summer styles like heather jersey and v-neck tees, our sheer rib longer length tank and even our organic 2x1 tank! Now on sale for $19.99 - a 20% savings! Get yours while supplies last!

Fashion Trends

Chocolate is the new black. In their most recent issue, Wearables Business magazine has confirmed what we've all been thinking. Chocolate is here to stay! Other trends discussed include moisture-wicking fabrics (hello Alo! www.alosport.com) and eco-friendly products such as Bella & Canvas organics. Read up on all of the latest trends. (ASI password required).

Bella 1003 ChocolateAlo W2003 Navy/Sea GreenBella 4020 Natural
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