White Hot!
There's nothing like a crisp white shirt to show off your summer glow.
Bella's making it even easier with our first ever White Sale!
All white short sleeve tees and tanks are 20% off regular retail prices from now until July 30.
Get yours now only at www.bella.com.
Not "just a t-shirt"
It's easy to make a t-shirt more than "just a t-shirt."
Creative printing, use of models and clever packaging are just a few of the ideas highlighted
in Margaret Ryan-Atkinson's "8 Great T-shirt Promos Worth A Second Take" article in this month's issue of Advantages.
Check out past Bella promotions including flower pots and baby bottles as packaging.
Take cues from some of these ideas or invent your own -- the possibilities are endless!
Click here to view the article
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Promotional product sales hit record high
Promotional Products sales continued to rise last year, once again topping the list for advertising expenditures.
Sales rose 4.2% to $18.8 billion -- over $2 billion more than either cable, internet, yellow pages and outdoor advertising.
And in even better news for the wholesale apparel market, wearables remains the largest product category,
accounting for over 30% of sales.
Companies with online stores reported an amazing 25% increase in sales just over the last year!
Read more about the PPAI study in Impressions Magazine.
Fashion Rules the Wholesale Market
While some think that 'fashion' is only for the runways and the top models that walk them, it's within reach for us all.
Modern technology has allowed decorators and designers almost immediate access to images
and trends from the hottest international fashion markets from Paris and Los Angeles to New York and Bejing.
You'll notice that colors and styles in retail move very quickly into the wholesale market.
Bella is an industry leader in introducing fashion forward styles into our lines along with favorite basic staples.
Click here to read more!
Talk about a Revolution!
Oprah Winfrey has launched a new campaign to promote confidence and help young girls realize their inner and outer beauty.
The "O Girl, O Beautiful" Revolution was launched on the Oprah show recently and it's spreading!
Oprah asks watchers to log on to her website to print and sign a contract and
"declare to the world, 'I am smart. I am beautiful. I am unique!' Love who you are."
Visit the site and sign up.
You can also purchase the official Bella "O Girl. O Beautiful." tee in the Oprah Boutique!
Get Fit & Stay Cool this Summer with Alo Athletic Apparel
Summer is officially here!
Keep in shape and in style with Alo --
The line features performance-driven fabrics, technical features and sport-inspired design --
Product technologies like CoolFit dry-wicking capability and anti-microbial treatment
are must haves to stay fresh this summer.
Whether you're running a business meeting or running a marathon, there's an Alo style for you.
Click here to visit Alo now!
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Green Minute of the Month
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GE (General Electric), one of the world's largest and most profitable companies is going green!
They have labeled their commitment "ecomagination" and have launched a website to communicate their vision.
The site, which is also a good source of information regarding the state of our environment,
lists the company's "Four Commitments."
- Double Investments in Clean R&D
- Increase Revenues from Ecomagination Products
- Reduce Our Greenhouse Gas Emissions
- Keep the Public Informed
Log on to
www.ecomagination.com
to read more about GE's commitments
and to see some of the great environmentally friendly products that are available now!
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Alo & the Environment
Check out the new "Alo & the Environment" micro-site on www.alosport.com.
Our site gives tips on how to be a little 'greener,' lists ways that Alo & Bella are helping the cause,
highlights some of our favorite resource sites and introduces a new "eco-action term" each month.
Check back often to stay informed!
Click here!
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