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Viewing: July 2007
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Alo marketing tools

Are you looking to jazz up your showroom with the hottest performance line in the market? Alo has the perfect solution for you. The Alo Showroom Kit is a collection of one sample from every style in both the men's and women's 2007 line and comes complete with a rack and sleek wooden hangers for each piece. Every style, fabrication and product technology is represented, making it an exceptional and useful tool for selling Alo to your customers. Valued at over $600, the showroom kit is offered at just $339. Order yours now and watch your sales rise! Click here

Zazzle gives back

Zazzle, a leader in the online customized garment industry, is doing their part to give back to those in need. Certain styles, easily identified by a green "z-ribbon," were created by and benefit numerous charities. At least 20% of every sale from these items goes directly to the charity that created the product. Choose from environmental or animal welfare groups or those that benefit children, just to name a few. For some of them, you can even choose your t-shirt from a selection of classic Bella favorites! Learn more and shop now! Click here

Keeping it Young & Hip

Many decorators have learned that when it comes to fashion for the "teens and tweens," they know exactly what they want and won't accept anything less. How do you keep up with the ever-evolving trends? Take a look at this feature in Impressions Magazine and learn how to stay ahead of the curve. Flocking, discharge printing, grinding and the "burn-out" t-shirt are just some of the techniques you can master. Give 'em what they want and they'll keep coming back for more! Click here

ASI Counselor Awards Top 40 Suppliers

ASI has announced the winners of the 2007 Top 40 Suppliers and four Bella/Alo distributors received honors. Bodek & Rhodes, Staton Corporate and Casual, S&S Activewear and Virginia T's were selected to represent the best of the best! Join us in congratulating them! Click here

Green Minute of the Month

Singing for a cause

On 07.07.07, Live Earth concerts were held on all 7 continents and the music played for 24 hours. Over 100 artists performed in 9 concerts all for the same cause - to trigger a global movement to solve the climate crisis. The concerts took place in New York, London, Johannesburg, Rio de Janeiro, Shanghai, Tokyo, Sydney, Hamburg and Washington DC. NBC's broadcast of the event was filled with public service announcements and interviews to educate and give viewers helpful tips on how to help by making small changes in their daily lives. An estimated 2 billion people either watched or listened to the concerts and millions pledged financial support through text messages and online.

To make the concerts as "green" as possible, Live Earth implemented Green Event Guidelines. "With support from the U.S. Green Building Council, creators of the LEED Green Building Rating System, all Live Earth venues were designed and constructed by a team of sustainability engineers who addressed the environmental and energy management challenges of each concert site, as well as the operations of sponsors, partners and other Live Earth affiliates.

Each venue was not only designed to maintain a minimum environmental impact, but showcased the latest state-of-the-art energy efficiency, on-site power generation, and sustainable facilities management practices." To read more about the event and to download music* from the concerts, please visit: http://www.liveearth.org/event.php

(*Portions of proceeds go toward the Live Earth charity campaign to combat the global climate crisis)


Alo & the Environment

Check out the new "Alo & the Environment" micro-site on www.alosport.com. Our site gives tips on how to be a little 'greener,' lists ways that Alo & Bella are helping the cause, highlights some of our favorite resource sites and introduces a new "eco-action term" each month. Check back often to stay informed! Click here!

Fashion Trends

Straight from the pages of In Style magazine, summer tips from the hottest designers:

"The coolest colors for this summer are turquoise, white and tangerine in any combination." -- Diane von Furstenberg

"Dress up a tank with a skirt!" -- Elizabeth Stewart

"Clothes are going to cling to you, so there's no choice but to wear cotton, cotton, cotton." -- Donna Karan

Trade Show Schedule
August 9-11    The Printwear Show
Bella Booth 341
Alo Booth 345
   Long Beach Convention Center
August 27-30    MAGIC
Alo Booth #STL-20311
   Las Vegas Convention Center
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