We hope that the summer has been treating you well! In an effort to prolong the warm days and nights, we invite you to take advantage of Bella's summer tank sale. From now until August 31st, for every one tank you buy, you get a second one half off. Take advantage of this great deal and stock up on fresh basics. (Offer good for retail purchases on www.bella.com only)

Find the Bella styles you need fast with our Product Locator Tool

Just for our wholesale customers... Bella is so excited to announce a new product locater application to our website. This new tool allows you to search for your favorite Bella products through specified criteria such as style, color, and location. The program will list where you can find the products as well as current inventory held by distributors. We love this new application and hope that it will make your experience with Bella even greater. See it here.

The New Color to Look For

The June issue of Wearables magazine predicts that orange will be the hot new color for this upcoming fall season. People will gravitate towards this warmer color that signifies the changing season. Adding orange to your wardrobe will help bring about feelings of fall months and possibly make the summer heat a little more tolerable. Orange is associated with vitality, fun and sociability. The bright color is also excellent for business apparel trends.

According to Wearables, "Orange can make a promotional garment really pop. Whether it's an event give-away; trade show polos or advertising piece, orange will get you noticed." Many of Bella's most coveted styles are available in this hot hue as well as a new softer shade, orange sorbet. Be sure to add a little punch of color to your wardrobe this season and Check out all of Bella's styles here.

Fleece in Hiding

While many of us are dealing with the heat of the summer, the July/August issue of Promowear reminds us not to forget about a certain fabric called fleece that could be hiding away in our closets. Fleece is a warm, plush fabric that summer days may have off our lists and out of our wardrobes for the moment, but that doesn't mean the potential for sales isn't still there for different parts of the country.

The latest issue of Promowear magazine tells us to not forget about how fleece sales can still soar even when the sun is out in our neighborhood. "Fleece and other outerwear is used throughout the world-- from evening walks in a light sweater, to technical gear for outdoor sports, and beyond." There is always a part of the country where the weather makes this type of apparel practical all year long. Bella offers beautiful and functional fleece pieces in a multitude of colors and styles that are wearable year round. Bella offers many comfortable and undeniably cozy fleece options that make great all-season plush pieces. To check out these styles, along with many others, read here.

The New Face of Outerwear

These days, outerwear is no longer defined by heavy coats and stuffy jackets. Outerwear is taking on a new approach in terms of fit, styling, and functionality. This new hybrid of outerwear, also called "transitional outerwear," is known for textured fabrics, novel linings, and high performance materials. The July/August issue of Promowear talks about how the roots of transitional outerwear came from nowboard and ski styles that needed to be layered in order to control body temperature. Lightweight technical jackets became the answer to this and have further evolved into a unique product category known for its performance features and sporty, stylish looks.

Promowear states that, "the transitional outerwear category is one that will continue to grow into even more sophisticated fabrics and body styles. High performance, bonded and treated fabrics will continue to evolve and become more important to end users. Technical features such as four-way stretch, water proof and wind proof fabric construction, anti-pill and anti-static technology will attract end users."

Our Alo men and women's technical jacket boasts all the characteristics of fine transitional outerwear. These jackets are 100% polyester bonded microfiber that is water resistant with bonded fleece lining for extra protection. Contrast reverse full YKK zipper at center front with protective zipper guard for comfort and to block wind. Functional and lightweight, this jacket is the true epitome of transitional outerwear. Read more here

Come visit Alo at Magic

Come see us at Magic in Las Vegas to see the Spring and Summer 2009 retail lines. Our booth will be located upstairs at STU-31842 at the Las Vegas Convention Center South Hall. The Magic show is open from August 25-27.

Intimates in Demand

Intimate apparel is a corner of the market that some may blush about, but times are changing and there is a new high demand for these products on the market. The sheer risqué factor of these items makes them excellent promotional tools that are sure to leave a mark with customers. Wearables believes in the amazing branding power that these little garments can carry and say, "Although it may seem like an unlikely promotional apparel item, underwear can generate new sources of revenue for you if you see the creative ways of presenting it to clients."

Besides just being an interesting promotional idea, intimates are a corner of the market with infinite possibilities involving new fabrics, colors, and designs. Bella offers many intimates options from boy shorts to thongs. With various styles, colors, and fits, you are sure to find something for everyone. Check out all of Bella Intimates styles here.