Bella Notes Newsletter: June 2008

Summertime is rapidly approaching and that means it's...

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Summertime

... is rapidly approaching and that means it's almost time for BBQ's, beaches, and warm summer breezes. Don't forget to stock up on Bella for all the pieces you need to create a splash this summer. From lightweight shorts to racerback tanks, Bella has got you covered all season long.

Latest News

Celebrate Cotton

It is no coincidence that summer sparks images of cool cotton dresses and easy flowing shirts and shorts. Airy cotton is the classic go-to fabric when it comes to summer essentials. In fact, cotton has been used for thousands of years to make very fine lightweight cloth in tropical climates. With its extreme versatility in colors, textures, and weights, this soft fiber takes first in summer wear.

We love our cotton here at Bella and take pride in each piece we deliver. Did you know that each Bella fabric is created from only the highest quality yarn? It's a super soft combed ring-spun cotton yarn that allows for the softest and most flattering fit in the industry. Make sure to check out all our lightweight, comfortable cotton styles: they're all-summer season wear that will help you stay cool in more ways than one.

The New Kid on the Block

According to the latest issue of Promowear Magazine, the market for children's apparel is rapidly growing and taking on a new direction in terms of quality, style, and colors. A once overlooked market is changing into a more fashion forward and eco-friendly niche. The demand for products that are both chic and grown-up has been the noticeable trend. Media has reshaped the idea of "kiddy couture" and children are developing their own tastes early on for clothing. They know what they want and they are looking to purchase merchandise with bright colors, hip styling, and quality fabrics.

The market to meet these demands is still undeveloped and the vast potential the children's clothing market has to offer is not something to overlook. Both the Bella Girl and Bella Baby collections possess new vibrant color and style options reminiscent of our Bella Women's line. With all the styling options available, the Bella youth collections are sure to satisfy even the most discriminating tastes.

Polyester for Performance

Polyester is pushing forward in the world of textiles and getting some much deserved recognition over other performance fabrics. Polyester has come a long way over the years, and the newest technology makes it the base for some of the most comfortable active wear in the market today. May's issue of Wearables reports that today's 100% polyester fabrics are soft, comfortable, and more lightweight than ever, allowing them to keep anyone cool and dry in the heat. Polyester styles offer better breathability and allow for superior movement.

The Alo Performance collection has many 100% polyester options that deliver strength and comfort with maximum style and design including our new Women's Shell Jacket and Shell Pant. This 100% polyester woven style with water resistant coating gives you all over protection and comfort, allowing you to perform your best every time. To learn more about all the performance styles that Alo has to offer, click here.

Green Minute of the Month

With the many ways we can go green and conserve energy, who would have thought that we could literally go "green" with our buildings, or more specifically, our roofs. Green roofs are sprouting up everywhere, and no, we are not talking about what color tiles you have. A green roof is a sustainable rooftop environment created for plant growth. The benefits of green roofs are widespread and immense. They provide massive cooling effects over buildings which lowers energy consumption and the need for air conditioning.

A study by Environment Canada found a 26% reduction in summer cooling needs and a 26% reduction in winter heat losses when a green roof is used. This rooftop environment also filters pollutants and carbon dioxide out of the air, as well as minimizing the urban "heat island" effect -- this is what happens when traditional building materials soak up the sun's radiation and re-emit it as heat back into the city. Green roofs are a relatively new process in North America becoming popular from methods used in many parts of Europe. Major cities in the US such as Chicago, Atlanta, and Portland have started to utilize this technique in order to combat heat and pollution.

The new idea of "going green" in the city has taken on a completely different shape and form. With many new resources and manufacturers sprouting up in America, it is now easy to join this movement and turn your house or office building into an energy saving and pollutant fighting machine. Read more

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