Bella.com: October 2006 Newsletter

Bella Notes Newsletter: Surf Expo, Imprinted Sportwear Show...

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October 2006
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Latest News

Bella makes a splash at Surf Expo

Bella was awarded best booth in the "SHE" category at the Surf Expo in Orlando. The SHE section of Surf Expo represents the juniors' lines in board sports and the active sports lifestyle. SHE features accessories, casual weekend wear, denim, fitness wear, footwear, sleepwear/loungewear, juniors, urban/street, and young contemporary.

Hats Off to the Imprinted Sportswear Show

We would like to thank everyone who came out and visited Bella at the ISS Ft. Worth show. It was a great success! ISS is the industry's primary event for the embellished apparel and the imprinted products industry in the Southwest. The event showcased the most up-to-date industry trends, products, technology and equipment. The next show will take place January 19-21 in the Long Beach Convention Center. We hope to see you there. For more information about the Imprint Sportswear show, visit www.issshows.com.
Fashion Trends

If you've looked through fashion magazines lately, you'll notice an obvious trend: Layering. Stylists and fashionistas have taken layering to a new level. Here is a wonderful tip for layering:

Short sleeve & Long sleeve This is an exciting way to add some flair to your basic tees. Choose a short-sleeved top like style #6000 and long-sleeved top style #6500 in complementing colors, such as turquoise and chocolate. You can also go as simple as you like (layering two baby rib tees style #1001), or get creative with a sheer jersey long sleeve (style 8505) under a jersey tee (style #6000). Not only will this trend keep you warm, but it's great for wearing out your summer tees this Fall.
Featured Styles

6500 Long Sleeve crew neck jersey t-shirt

Similar to our basic jersey tee but with long sleeves. Looks great layered underneath our short sleeve tee style 6000. Preshrunk 100% cotton 30 single combed ring-spun, 5.0 ounce super soft baby jersey knit. (Athletic heather made form 90% cotton 10% polyester).

5001 baby rib long sleeve crew neck t-shirt

Contoured, feminine body with a snug baby rib fit and a generous long sleeve length. Preshrunk 100% cotton 30 single combed ring-spun 5.8 ounce, super soft 1x1 baby rib knit.

875 cotton spandex half-zip hooded pullover

An instant favorite since its debut, our cotton spandex hoodie is a perfect compliment to a gym outfit or to add little casual warmth when paired with your favorite denim. 95% cotton 5% spandex, 6.5 ounce. Slim fit body with raglan sleeves and hood and finished with a YKK zipper.


Industry News

ASI Acquires Three Apparel, Embroidery Magazines

ASI has purchased Stitches, Wearables Business and Modern Uniforms magazines from Prism Business Media Inc. ASI has also acquired the Web sites, newsletters and other assets associated with the three magazines.

Wearables Business and Modern Uniforms primarily serve the advertising specialty industry, while Stitches reaches contract embroidery professionals. Subscribers to Stitches often work with ASI distributors and suppliers to decorate promotional items and are increasingly selling advertising specialties to their existing retail customers.

Updates to the magazines include revised paper quality, look and feel, doubling the sizes of the magazines from 32 to 64 pages each and offering 11 issues per year in Wearables Business and 10 issues per year in Stitches.

ASI will assume publication responsibilities of Stitches and Wearables Business beginning with the November issues. In addition, the company plans to relaunch Modern Uniforms as Uniforms magazine starting in January.

First Industry Trade event of 2007, PPAI Expo is one of the 50 Fastest Growing Shows

Tradeshow Week recently listed Promotional Product Association's (PPAI) annual expo as one of the 50 fastest growing shows. PPAI, Irving, Texas, received this honor based on the total net square footage growth between 2003 and 2005, according to the association. The exhibition is held in Las Vegas, NV each January and will be held January 4-6, 2007 at the Mandalay Bay Hotel and conference center.
Tradeshow Calendar

October 20-21, Western Imprint Canada Show
Calgary, Canada Booth # 611

December 1, Mission Imprintables Open House
La Jolla, CA

December 8, McCreary's Open House
Phoenix, AZ
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