Bella Notes Newsletter: December 2006

Bella Notes: ISS announces New England Trade show....

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Latest News

The Next Name in Performance Apparel, Alo, Sets Launch Date of January 2007

Color Image Apparel, Inc., the parent company of Bella brands, has announced the launch of Alo, a performance apparel line to address the growing need of high quality apparel for a busy lifestyle. The name Alo stands for Air, Land, Ocean, three elements that help to balance the world.

Alo combines performance-driven fabrications, technical features and sport-inspired design to create a look and feel that can be worn for almost any occasion, whether in sport or in everyday life. Launching with 14 men's and 15 women's styles, each style features a unique attribute such as our CoolFit™ dry wicking capability, StretchFlex, anti-microbial treatment, anti-pilling and water resistant technologies that help make each garment perform under any condition.

The full product line will be available beginning in January 2007 through the following eight wholesale apparel distributors in multiple locations throughout the country: Bodek and Rhodes, Golden State Activewear, Heritage Sportswear, Imprints Wholesale, Mission Imprintables, S&S Activewear, Staton Corporate & Casual, and Virginia T's.

It's Time for the Holidays

‘Tis the season for gift giving. Want to find something for everyone in the family? Bella is now offering a wonderful holiday promotion. Buy any one item to give, get the second of the same item for 30% off. This offer is only for a limited time, so make sure to log on to www.bella.com to participate. The Promotion is going on now until December 25th. Now that's what we call celebrating the season!

Industry News

ISS Adds New England Trade Show

The Imprinted Sportswear Show (ISS), was excited to announce the recent addition of a New England trade show. It will take place July 19-21 2007, at the Rhode Island Convention Center.

The Imprinted sportswear Shows are known for hosting events for the decorated apparel and imprinted products market. Attendees will see a variety of products and services being exhibited. Companies including blank and logo apparel, equipment manufacturers, material suppliers and design professionals will exhibit their most recent styles and technology for the decorated apparel industry. For more information, visit www.issshows.com.

Promotional Apparel Expo Launches in Nashville

The creators of the Imprinted Sportswear Shows, Impressions and EMB Magazines are pleased to announce the launch of the Promotional Apparel Expo that will take place at the Nashville Convention Center in Nashville, TN on November 15-17, 2007.

The Promotional Apparel Expo will offer a unique environment for distributors and apparel manufacturers to showcase their new 2008 apparel lines. It will also provide them an opportunity to sell surplus inventory and discontinued items before the end of the year. Promotional apparel has become one of the most popular product categories in the promotional products industry. It provides the corporate world an opportunity to market their brand, logo or saying via apparel. For more information about the Promotional Apparel Expo, log onto www.impressionsmag.com.
Fashion Trends

Warm & Comfortable, The Grunge Look is Back

The "grunge" look is back and in full effect. This is not a very difficult or expensive look to pull off and one that most of us already have in our wardrobe. Pull together you're favorite Bella or Canvas tee shirt (style 6000 or style 3001), layer it with our soft thermal long sleeve shirt (Style 8500 or 3500 available in January 2007), a pair of your most comfortable jeans, a pair of weathered Converse Chuck Taylor's, and you will have the latest look. Across America, thermal tops are the new essential accessory making this style the "hottest" new trend. Not only will this look keep you warm but fashionably dressed for weekends or casual days.
Featured Styles

8500 Bella long sleeve thermal (available January 2007)

Our custom fit thermal with retro ribbed cuffs is made with a soft cotton/poly mini waffle thermal that has a delicate appearance. Great when layered with short sleeve styles for extra warmth. Colors include black, granite, soft pink and white. Sizes S-2XL.

7017 Bella fleece straight leg sweatpant

A simple lounge pant but comfortable and undeniably cozy with a straight wide bottom leg and easy drawstring waistband. Colors include baby blue, black, cardinal, deep heather, navy, pink, red and white. Sizes S-2XL.

3500 Canvas men's long sleeve contrast stitch thermal (Available January 2007)

Our men's slightly fitted thermal has a contrast reverse coverstitch at the neck, shoulder, armhole, sleeve and bottom hem that make it fashionable when worn paired with our short sleeve tees or by itself. Colors include black/grey, granite/black, navy/grey and white grey. Sizes S-2XL.

Tradeshow Calendar

January 4-6, 2007, PPAI Expo Las Vegas
Booth # 1419, Mandalay Bay Convention Center, Las Vegas, NV.

January 10-12, 2007, PSI Dusseldorf
Dusseldorf Germany

January 19-21, 2007, ISS Long Beach
Booth # 847, Long Beach Convention Center, Long Beach, CA.

January 19-20, 2007, Toronto Imprint Canada Show
Booth # 611, 613, 710, 712
Toronto Congress Centre, Hall A Toronto, Ontario.
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