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Viewing: February 2007
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Latest News

What's red and pink and sweet all year?

You'll be seeing a lot of pinks and reds but these rosy colors are not just for Feb. 14th! Bella's color palette can keep you in season any day of the year. Try our pink or soft pink when you're feeling like Spring pastels, fuchsia and berry will brighten up your Summer & red and cardinal will take you all the way through Fall and Winter. Whether you're still bundled up in the cold or beginning to shed layers for Spring, there's a Bella style & color perfect for you.

Catch us if you can!

We're still on the move in this high season of trade shows. If you haven't caught us yet, try to take in a show and see all of our new 2007 styles and colors. Bella and Alo, our new performance brand (www.alosport.com), will be attending the ISS shows in Orlando (Feb. 16-18) and Atlantic City (March 9-11). Visit www.issshows.com for registration information. Bella will stay in Orlando for the Dance Retailers News Expo Feb 18-20 and then head up to One Stop, Inc. in Grand Rapids, MI for their bi-annual Expo March 9! In addition to that, Alo will be exhibiting at the ASI Show in Las Vegas, NV March 19-21. We would love to meet you and hear your Bella stories!

Bella Sample Packs Updated & In Stock

If you haven't seen the Marketing Tools page on our website, you're missing out. We have designed special sample packs to give you the tools you need to sell Bella at amazing prices. Choose from an entire showroom kit complete with a rack & hangers or market specific packs that include the best styles for babies, girls, men, fitness groups or retail. We even have a "New for 2007" pack that includes one piece of each new style that we introduced this year! Click here to get yours now and you'll find it easier than ever to sell Bella!

Industry News

The Promotional Products Market In Full Swing

Recently, the Counselor magazine asked a group of distributors whether signs of a slowing economy were slowing their profits… consensus is a resounding no. Promotional product sales, especially apparel, are still rising. There may be changes emerging in the buying patterns, but profits continue to climb. One particular sector that is seeing definite growth is organics. According to Robert Piller of Groline, "As more and more people learn of the harmful effects of global warming and due to a growing interest in corporate social responsibility, distributors are finding it much easier (and more profitable) to promote eco-friendly products into their mix." Read the entire article (ASI password required) Interested in going green? Choose from any of the 5 new 100% organic styles in Bella's 2007 line... click here to check them out!

From the runway to the promotional products industry?

If you don't think the two are related, think again! Joan Chaykin of Wearable Business magazine makes the connection for us. Promotional T-shirts have made their way up to the runways, incorporated in everything from rock-inspired to business casual looks. And while you may not see models in couture gowns walking the aisles at a trade show, what you most likely will see are the trends that are inspired by the designers in Paris, Milan & New York. Influences that come from the fashion world include patterns, color trends, shapes & trendy ways to wear basics, such as layering. Click to see Bella's 'perfect for layering' styles!

Tradeshow Calendar

ISS Orlando
Orange County Convention Center
Orlando, FL
Booths 443/548
-- Feb. 16 - 18
(Bella & Alo)
Dance Retailers Expo
Disney's Contemporary Resort
Orlando, FL
-- Feb. 18 - 20
(Bella only)
One Stop Expo (Open House)
Devos Place Convention Center
Grand Rapids, MI
-- Mar. 9
(Bella only)
ISS Atlantic City
Atlantic City Convention Center
Atlantic City, NJ
Booths 1131/1239
-- Mar. 9 - 11
(Bella & Alo)
ASI Las Vegas
Las Vegas Convention Center
Las Vegas, NV
Booths 322-Alo
-- Mar. 20 - 21
(Alo only)
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