Bella Notes Newsletter: April 2007. Activewear, casual clothing.

Earth Day: What shade of green are you?...

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What shade of green are you?

April 22 is Earth Day, but here at Bella and Alo, we're aiming to make every day Earth Day. Join us in our efforts to help keep our planet beautiful (or even better - make it more beautiful). We're promoting shared rides and the use of public transportation, along with planting some trees on our property. If we all pitch in a little, we can make a big difference. Some more easy things you can do every day:

Turn it off! The water, the lights, your computer screen... the list goes on and on. If you aren't using them, why waste the energy?
Walk, run, ride. If you're running a short errand, why not get a little bit of exercise while you're at it? Most of us depend on our cars, but did you know that the first couple miles you drive are when the most harmful emissions are produced? If you can get to where you need to go on foot or bike, give the car a rest... besides, it's good for you!
Change the bulbs. They might cost a tiny bit more up front, but the new energy efficient compact fluorescent light bulbs last up to 10 times longer and generate 70% less heat! And get this... if every American household used just one compact fluorescent in the place of an ordinary 60-watt incandescent bulb, the energy saved would be enough to power a city of 1.5 million people!
Toss the paper cups. We're doing it in our offices. Use reusable water bottles, cups and coffee mugs and refill them throughout the day, and take a mug with you to the coffee shop when you fill up in the morning.
Stop the junk mail! It's annoying & uses so much paper. Take your name off the lists: click here.
Reduce, Reuse, Recycle. In that order.

Bella ad honored

Counselor Magazine announced the winners of this year's Spirit Awards last month at the ASI Las Vegas show, and Bella was among them! "The ASI Spirit Awards celebrate innovative advertising and outstanding customer service, honor the fastest-growing suppliers and distributors, and acknowledge three family businesses that represent the bedrock of much of the advertising specialty industry."

Bella's "sticker page" insert is not only beautiful, but functional as well. Readers can peel the stickers and place them throughout the magazine on products that they would like to re-visit later or show to customers. Mark Held, of Bella/Alo distributor Bodek & Rhodes was also named Representative of the year. Congratulations go out to all winners! See the complete list here. (ASI password required)

Give it up for the music

There’s nothing as rewarding as being able to donate time, products or money to worthy causes. Bella and Alo recently donated garments and a gift bag to The Sound of Music Chapter of the Orange County Performing Arts Center. The mother of Bella /Alo’s VP of Production is an underwriter for the chapter, which raises money to support the OCPAC’s nationally recognized educational and community programs. The products were donated as prizes in a silent auction that raised thousands of dollars for these programs that serve almost 500,000 students per year.

It’s virtually amazing

Bella is proud to announce the arrival of our 2008 virtual catalog brought to you by Promotional Marketing. The eCatalog is not only environmentally friendly, it also provides you with a tool to share with your customers. Send them this link: http://www.pmcatalog.com/Bella/ and flip through it together over a conference call. You can also download a pdf version of the Alo catalog or Bella catalog directly from the Bella and Alo websites.

Alo's virtual catalog is coming soon!

Fashion Trends

Back to basics

Do you see things on the runways or in retail and wonder how or if you can pull them off? You're not alone... It's easy to incorporate today's trends into your wardrobe by pairing them with basic staples like solid tees or tanks like the ones below. Pair a bright tank with plaid or print Bermuda shorts or layer a sundress over a basic tee.

Trade Show Schedule
USASF Cheerleading Worlds
Disney's Contemporary Resort
Orlando, FL
-- April 23
S&S Activewear Open House
S&S Warehouse
Bolingbrook, IL
-- April 27
Golden State Spirit Association
Manhattan Beach Marriott
Manhattan Beach, CA
-- May 4-6
Bella | 6670 Flotilla Street | Los Angeles, California 90040
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