Bella Notes Newsletter: April 2008. Earth Day and Organics.

Exciting things happening at Alo, Bella and Canvas....

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April 22 is Earth Day and naturally, this month's Bella Notes is dedicated to our planet Earth! Do something a little extra this month to give back to our environment. Unplug your household appliances, recycle grocery bags, pick up litter in your neighborhood. Every little bit helps! And go to "Bella Planet" or "Alo & The Environment" to see what more you can do. For a list of worldwide events planned to celebrate this Earth Day, go to www.earthday.net.

Latest News

Go Green and Give a Little in the Process

Bella Organic tees and tanks are beautiful and comfortable, and there's never been a better time to order yours. From now until Earth Day (April 22) $1 from every Bella, Bella Baby and Canvas organic purchase will go to the Ocean Conservancy. The Ocean Conservancy has 4 "strategic priorities" that members focus their attention on.

1  Restore Sustainable American Fisheries
2  Protect Wildlife From Human Impacts
3  Conserve Special Ocean Places
4  Reform Government for Better Ocean Stewardship

The Ocean Conservancy heads up International Coastal Cleanup Day which is takes place annually on beaches around the world. Last year, a team from Bella and Alo joined hundreds of volunteers at Venice Beach, CA to do our part. Help us contribute again -- order your Bella organic tee or tank today!

Alo Bamboo

Bamboo is one of the world's most sustainable materials. It can produce 35% more oxygen than any other tree and can grow up to an amazing 3-4 feet per day! Bamboo is not only eco-friendly, but its natural inherent properties make it the perfect addition to the Alo performance collection. It is naturally anti-bacterial, hypo-allergenic, moisture-wicking and breathable with no added chemicals.

Check out our women's bamboo collection: Short Sleeve Bamboo Tee (W1004), Long Sleeve Bamboo Tee (W3004), and Racerback Bamboo Tank (W2006)

Going Green in the Promotional Products Industry

Brush up on the green movement this month with Corporate Logo's Green Issue. It includes information not only on green products & practices, but on the state of the environment and how the promotional products industry is involved. There are success stories from distributors who have been able to build large programs based around green products and tips on how to make your own business a bit more eco-friendly. Read more.

Cincinnati Making Strides in Cleaner Transportation

The city of Cincinnati is using t-shirts for a great cause... to clean up their transportation system! They plan on purchasing new, cleaner hybrid buses to replace their old, pollutant emitting fleet and are holding a t-shirt design contest to promote awareness of it. Contest entrants will design tees based on the theme of environmental responsibility. T-shirts and other apparel featuring the winning design will be sold around the community and online, with proceeds helping to fund the purchase of the new buses. Read more.

Cleaning up the Ports

The Port of Long Beach

The Port of Long Beach is the second busiest in the country, with over $100 billion of cargo moving through each year. The boats and trucks involved in transporting this cargo are hazardous to the environment and to those who work and live within close proximity of the nation's ports. Officials at Long Beach have taken note and are taking steps to improve their operations. Current initiatives include the following:

Clean Truck Program -- This program will replace about 16,000 polluting trucks working at the ports and reduce air pollution from harbor trucks by more than 80 percent within five years.

Clean Fuel Incentives for Ships, which encourages shipping companies to use cleaner-burning fuel when transiting within 40 miles of San Pedro Bay and at berth of the ports of Long Beach and Los Angeles.

The commissioners of both ports approved the incentive program on March 24, which will pay the difference in price between the cleaner-burning, low-sulfur fuel and the cheaper, highly polluting bunker fuel, which generates the majority of sulfur oxide emissions in Southern California and makes ocean-going vessels the single largest source of air pollution at the two ports. "Sulfur oxides, which contribute to the formation of health-threatening soot or particulate matter, will be cut by as much as 11 percent and particulate matter by 9 percent."

The port of Long Beach also initiated a "Green Flag Program" to reward ships and vessel operators for voluntarily slowing ship speeds in the harbor to reduce air pollution and is working on plans to build a new, certified environmentally friendly complex to serve as their headquarters.

New for 2008 Sample Packs

They are still available for a limited time! This is the best way to show your customers what's new at Bella. The additions to the 2008 collection include our new low-rise thong, cotton spandex mini pique polo, 2x1 rib racer back tank, the entire sheer jersey collection and the luxurious stretch French terry lounge set. These sample packs are available at a low price, and include 10 catalogs. Order yours today and watch your Bella sales flourish this Spring!

ASI Las Vegas

Visit us in Vegas and check out all the Alo wholesale styles at the ASI show. Alo will be at booth #702. The ASI show is the industry's longest-running event in Las Vegas, and offers the most comprehensive free education conference schedule. Stop by the Alo booth to pick up your 2008 catalog and get a personal line presentation from an Alo account executive. See all the new styles and colors -- including the new eco-friendly bamboo collection -- and learn how to sell Alo to existing customers... and how to break into new markets. Get more information on ASI Las Vegas!

Tradeshow Schedules
Apr 10-11   ASI Las Vegas
Alo
       Sands Convention Center, Las Vegas
Apr 11   Virginia T's Open House
Bella & Alo
  Jacksonville, FL
Apr 17   Broder Bros. Open House
Bella & Canvas
  Philadelphia, PA
Apr 18   Thinc Open House
Bella
  Portland, OR
Apr 19   Cheerleading Worlds
Bella
  Orlando, FL
Apr 25   S&S Open House
Alo, Bella & Canvas
  Bolingbrook, IL
May 16   Heritage Open House
Alo, Bella & Canvas
  Hebron (Columbus), OH
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